Setting fair rates and funding your first offer

The offer form asks for a handful of numbers, and it is normal to hesitate over them. Set rates too low and creators pass. Set them too high and your budget disappears faster than you expected. This guide explains what each figure means and offers a simple way to decide.

Start from what a new customer is worth to you

Before you type anything, answer one question: what is a new customer worth to your business over their first few visits? A coffee shop regular who comes back weekly is worth more than a single cup. A salon client who books every six weeks is worth more than one appointment.

You do not need an exact figure. A rough sense of it gives you a ceiling. Whatever you pay for a result should sit comfortably below what that result is likely to bring back.

Pick the results that matter

Each offer can pay for up to three kinds of result, and each is paid at most once per visitor:

• Click: someone arrives through a creator's link.

• Action: someone presses Call, Directions, or Website on your KUPELY page.

• Lead: someone saves your application form.

These are steps of increasing intent. A click shows interest. Pressing Directions usually means someone is planning to come. A saved form is a direct request. It often makes sense to pay a little for a click and more for an action or lead, but you can leave any level at zero. A zero level is clearly shown to creators as paying nothing, so nobody is misled.

Rates are locked once you publish the offer. That protects creators who have already started work from having the price changed underneath them, so it is worth taking a minute to get them right.

Understand the 90/10 split

Every amount on the form is split the same way. 90% goes to the creator and 10% is the platform commission. When you fund an offer, creators see the 90% share as their pool. If you want creators to receive a particular amount per result, keep that split in mind when you set the rate.

Planned total versus funded now

The form separates two ideas that are easy to mix up:

• Planned total is the size of the campaign you are announcing. Creators see it next to what you have actually funded. No money is reserved for it, you can change it at any time, and it can never be lower than what you have funded.

• Funded now is the money actually set aside for the offer when you publish. Results are paid from this amount.

This lets you announce a campaign of the size you intend while funding it in stages. If you fund more than your stated plan, the plan rises to match. When the funded amount is used up, the offer pauses on its own. You get a notice before that happens, and adding funds lets it continue.

The one-time visit payment

Sometimes you want more than a link in a bio. You want a creator to come in, experience the place, and make a video about it. That is what the optional visit payment is for.

• It is paid once per creator, for visiting and delivering the agreed video. It is not paid per visitor and does not come out of the results budget.

• You choose the amount and how many creators it covers. Publishing reserves the full payment for all of those creators at once, so no creator is ever approved without their payment already set aside.

• After a creator visits, you confirm it in your cabinet. Only then is the payment made, with the same 90/10 split.

• You have 14 days to confirm. If the visit did not happen, you can decline it. If nothing is confirmed in time, the money returns to your balance. We send a reminder a few days before the deadline.

If you have used all your visit slots, the next creator you try to approve is refused until you add another slot.

A sensible way to begin

For a first offer, keep it simple:

1. Pay for one or two levels that clearly matter to you.

2. Choose rates you would be happy to pay many times over.

3. Fund a modest amount now and set a larger planned total if you expect to grow the campaign.

4. Approve two or three creators who genuinely fit.

5. Look at your cabinet after two weeks and adjust from real results.

Good rates are the ones that are fair to both sides. Creators put their reputation behind every recommendation, and a rate that respects that tends to attract the people you actually want speaking for your business.